Behind every red carpet is a hundred untold stories.
29. 7. 2026
Behind every red carpet are stories that often remain untold.
Photographers waiting for the perfect shot. Stylists making the final adjustments. People who are part of the festival without ever stepping in front of the camera.
This year, EIRI was one of them.
During the Karlovy Vary International Film Festival, EIRI was part of the Beauty & Style Atelier – a space where looks were created for festival guests and leading figures of the Czech cultural scene. A place for preparation, conversations, and the moments that happen before they are captured through the lens.
Every look starts with a conversation.
Styling is not about transforming someone into someone else. It is about finding clothing in which a person feels natural. About cuts, materials, and proportions that allow personality to take the lead.
This approach was shared not only by those in front of the camera, but also by the people behind it. Photographers, stylists, and production teams chose garments that move effortlessly through long days and late evenings, leaving space for what truly matters.
A film festival is about much more than the red carpet.
It is about morning meetings, conversations, preparations, long evenings, and unexpected encounters. Days that begin early and end after the final screening.
These are the moments EIRI designs for. Garments crafted from Japanese natural fabrics, with thoughtful silhouettes and effortless layering that work from morning until night. Timeless forms that give space to the person, rather than the clothing itself.
Our thanks to the Beauty & Style Atelier and PBG for the opportunity to be part of this year's Karlovy Vary International Film Festival.
