Iva Frühlingová in EIRI

30. 6. 2026

Iva Frühlingová in our denim story.

For her summer days, Iva chose the Nahoře krátké / denim Hirošima T-shirt in white, paired with the Dole široké / denim Hjógo trousers in black. In another look, she wears a coordinated denim set in Ecru — pieces defined by clean lines, thoughtful cuts and effortless elegance.

EIRI creates minimalist pieces designed to become the foundation of your wardrobe — easy to combine, comfortable and timeless. Made to accompany you across seasons and occasions.

Selected EIRI pieces are also available at @maisonifcom.

EIRI SUPPORTS AUCTION FOR NATURE

26. 6. 2026

We are delighted to have supported the charitable Auction for Nature organised by the Partnership Environmental Foundation, whose proceeds help transform the Czech landscape for the better.

For this special occasion, we designed a one-of-a-kind EIRI dress, which was auctioned together with a piece of jewellery by Hanuš Lamr in support of the Foundation’s projects focused on tree planting, urban greening and landscape conservation. The dress was worn by Barbora Seidlová during the auction evening.

We are thrilled that the auction raised an incredible total of CZK 8,019,000 in support of the Czech landscape!

Thank you to everyone who took part in the auction. We are proud that EIRI can be part of stories that make a real difference.

Bratislava, here we come!

26. 6. 2026

EIRI is now available in Slovakia!

You can now not only order our designs online, but also see, touch and try them on in person at our new partner store, Slávica, at Laurinská 19 in Bratislava.

Ivica and I first met many years ago. And now, everything has fallen into place. Some connections simply need time to mature until the right moment arrives. For quite some time, we had been thinking about how to bring EIRI closer to you in Slovakia, as so many of you had been asking. We wanted to find a place where you could experience our garments in person. When Ivica and I met again in Prague after many years and she fell in love with EIRI’s light denim set, it became clear that Slávica was exactly the right place.

White trace

23. 5. 2026

We intuitively applied the white color to the trousers as well, so that the classic silhouette would transform into a personal imprint and carry the energy and continuation of the entire idea of calm, purity, and harmony.

White Birthday 1+1 Free

11. 5. 2026

White Birthday 1+1 Free

Klára is celebrating her birthday today, and EIRI is celebrating with her — in white, a colour that is unusual for us, and therefore all the more special. White brings lightness, light, and calm. It is a small celebration of new energy and joy. And that is exactly our birthday wish, which we would like to share with you as well.

We love white just as much as black — for its harmony without ostentation.

Until May 17, we have prepared a limited 1+1 free offer for you: the new Nahoře krátké piece made from Japanese denim in white, combined with the Nahoře Sleeveless Top 02.

Both pieces work beautifully on their own or layered together. The soft oversized silhouette with raw-cut edges, together with the fitted tank top featuring a sculptural turtleneck, allows you to wear them differently every time — directly on the body, over a shirt, or as part of a layered styling.

The offer is available only in a limited quantity. Orders can be placed online or at our store at Myslíkova 4, Prague 2.

Treat yourself with us. 

This set is available for delivery within 20 days. 

Time is one of the greatest gifts.

MYSLÍKOVA 4

15. 3. 2026

You can find us at Myslíkova 4.
We are open every day from 11 am to 7 pm.
A space where you can try the collection in peace.
See the texture of the material in daylight. Find a cut that truly fits.
Every Wednesday from 2 pm to 7 pm, personal consultations with Klára Holanová are also available.
We look forward to seeing you. 

Confidence isn’t worn, it’s embodied.

7. 3. 2026

Step into International Women’s Day with style – 15% off everything with code 8M.

Valid online anytime and at our store, Myslíkova 4, Prague 2, daily 11–19.

Because a little confidence can change your whole day.

EIRI — RELOCATED

10. 2. 2026

MYSLÍKOVA 4, PRAHA 2
We’re back! We’ve moved to a new location.

On Friday, February 13, 2026 | 3–7 PM, we invite you to an opening party and special shopping event: VALENTINE TWIST.
WHAT CAN YOU LOOK FORWARD TO?
15% off brands @pbgstudio, @eiri_prague, @parprague, and @martin_zampach
Gift with purchase
Makeup by @licirna____organics
Light refreshments
Introduction and welcome of brand @lhotskajewellery
A welcome 15% discount on the entire Eiri assortment is valid in-store and online from February 13–16 with code TWIST15.

Goodbye,Shoowroomdot!

22. 12. 2025

Every ending is a new beginning. With the arrival of the new year, EIRI is leaving the shared design project – the Showroomdot store. The time has come to say goodbye to a space where many friendships were formed and countless meetings and conversations took place.

A big thank you goes to everyone who came to our Goodbye party on Thursday, 18 December! It was an emotional evening full of laughter, shared memories, and the feeling that we will always be happy to see one another again.

You can find us in the Showroom only until 23 December 2025. 

What’s next?
In January, EIRI will be taking time to recharge, which means women’s clothing will not be available in any brick-and-mortar store. Our men’s collection will be available at PBG Studio, Myslíkova 4, New Town.

But don’t worry – the e-shop www.eiri.cz will remain available and it will also be possible to arrange a personal appointment at our studio in Strašnice.

Merry Christmas and a Happy New Year! 🖤

EIRI. DOT OVER

17. 12. 2025

Every ending is a new beginning.

EIRI is leaving the shared design project – the Showroomdot store. The time has come to say goodbye to the space where many friendships were formed and countless meetings and conversations took place.

Come and pause with us for a moment. Let’s talk, reminisce, and at the same time look forward together to what comes next.

P.S. Black cake included.

Dress code: All Black, of course!

When: December 18, 2025, from 6:00 PM

Where: @showroomdot – Klimentská 3, Prague 1